Hi, I’m YA Shihab — a Digital Marketing Expert

specializing in Paid Social Media Advertising, Backend Analytics & Web Tracking, and GTM & GA4-based Data Optimization. I help businesses unlock actionable insights, maximize ad performance, and drive sustainable online growth.

How Data Analytics in Business is Driving Growth

In today’s fast-evolving business world, organizations generate huge volumes of data — from website traffic and social media engagement to customer interactions and sales.

By 2025, global data is projected to reach 175 zettabytes. But collecting data alone isn’t enough. Data analytics transforms raw data into actionable insights, helping businesses uncover trends, predict customer behavior, and make smarter decisions.

Businesses worldwide are recognizing the power of analytics, with 87% of companies increasing their investment to leverage data effectively. By turning insights into strategy, organizations can optimize marketing campaigns, enhance customer experiences, and drive measurable growth across all channels.

With the big data analytics market expected to exceed $274 billion, data analytics has become a key driver of innovation, performance, and sustainable business growth.

Why Traditional Tracking Isn’t Enough

Browser-based tracking often misses critical data due to cookies, ad blockers, and privacy updates. Without Server-Side GTM, businesses lose key insights and can’t measure real conversions.

✅ Reliable tracking for all conversions
✅ Bypass cookie restrictions & ad blockers
✅ Optimize campaigns with data-driven insights
✅ Future-proof setup with GTM

💡 Track everything, optimize smarter, and grow faster with Server-Side GTM.